Job Description
Firework is a global start-up in high-growth mode. This role will involve collaborating with key stakeholders and content creation partners to develop, test, and optimize the content and messaging. This person will lead the development, execution, and assessment of innovative, results-oriented marketing initiatives, including B2B content marketing and digital marketing for the Japan market to maximize our inbound leads and opportunities.
Responsibilities
Strategy Development:
- Formulate comprehensive marketing strategies tailored for the Mid-Enterprise segment.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Campaign Implementation:
- Oversee the end-to-end execution of marketing campaigns, ensuring alignment with company goals and brand positioning.
- Utilize innovative approaches to engage target customers through direct business flow and channel business flow.
Event Planning:
- Plan and execute impactful events to enhance brand visibility and generate leads within the Mid-Enterprise sector.
- Coordinate with internal teams and external partners to ensure successful event outcomes.
Lead Acquisition:
- Play a central role in acquiring leads and fostering relationships with target customers.
- Implement data-driven approaches to optimize lead generation processes.
Business Discussions:
- Design and facilitate business discussions with potential clients, working closely with sales, channel, and advertising teams.
- Showcase the value proposition of Firework's video commerce solutions during client interactions.
Team Collaboration:
- Collaborate seamlessly with internal teams, including sales, channel, and advertising, to drive cohesive marketing efforts.
- Actively participate in the launch of the Japan team and contribute to global expansion initiatives through effective communication with the global team.
Qualifications
- Knowledge of B2B Marketing: Experience in formulating and executing marketing strategies targeting Mid-Enterprise
- Campaign Design: Experience in planning, implementing, and measuring the effect of marketing campaigns
- Communication Skills: Smooth communication skills with sales teams and other departments
- Data Analysis Skills: Ability to capture the effects of marketing activities in numbers and optimize them
- Experience using digital marketing tools: Experience with CRM (example: Salesforce), email marketing tools (example: Mailchimp), automation tools (example: HubSpot), etc.
- Lead Generation: Experience in formulating and executing strategies for acquiring high-quality leads
- Project Management: Skills to manage multiple projects simultaneously
- Teamwork: Attitude that values cooperation within and outside the team
- Proficient in communication skills in Native Japanese & Professional English
This role is on-site in our Tokyo office and we are looking for candidates in the Tokyo Area. Candidates outside the location are encouraged to apply though must be willing to relocate.
Don’t hold back:
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. By submitting your application, you acknowledge that you have read and understood Firework's Applicant Privacy Policy located at: https://firework.com/legal/applicantpolicy/.
About the Company
Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.